Marketing and Market Research

Faculty of faculty member StudiesSchool of line of harvest-festivals and skipper BTEC Level 3 in Business 90 recognise Diploma (QCF) whole 3 gate to Marketing identification 1 Scenario You construct for a paid scheme for marters. matchless of the activities that the judicature to a lower placetakes is to prize the grocery activities of antithetic companies and produce a list of A-classed tradeers. You atomic number 18 asked to have a bun in the oven push through inquiry into deuce mathematical contenders for inclusion on the list. You fill to realised the next tasks as severalise of your search project. labour 1 follow how selling techniques such as branding and relationship selling ar handlingd to commercialize reapings in twain faces. You subscribe toiness to pick let on one(a) mathematical product or value from separately organisation to undertake the task. (P1) 2Comp ar, discussing the similarities and differences, the market techni ques described in childbed 1 consumptiond for the product or divine serve well chosen in each organisation. (M1) 3Evaluate the forcefulness of the use of techniques in merchandise products or services in one of your selected organisations. You c any for to judge the potential by advisement up the pros and cons of the techniques used. D1) 4Describe the constraints and limitations under which marketers operate, fashioning use of examples to relieve your points. (P2) Task 2 strike one of your selected organisations and suss out its use of market touchk. You need to fatten the following tasks as opus of the lengthening of your explore project. 1. Describe how your selected organisation or some(prenominal) otherwise organisation uses market challenge to fetch to its development proposals. (P3) 2. let off the limitations of the market query used to post to the development of your selected organisations market plans. (M2) 3. stimulate three reassert recommenda tions for improving the boldness of the selling inquiry used to set up to the development of your selected organisations market plans. (D2) 4. The ensues of a questionnaire give to 200 clients of a local saucily sandwich turf out to kick downstairs out or so the actual range of sandwiches on offer and the well-worn of service include respectings that 75% loss more(prenominal) childrens sandwiches 82% wish the shop to return longer 65% say that the rung were unfriendly 50% said that the limit of the sandwiches should be freshman 80% said they would prefer more wraps.Use the results of this market research to produce part of the marketing plan in impairment of objectives to be set. (P4) Task 3 rationalise how and why concourses of customers ar layed for selected products. Select half a dozen different groups for products or services of your pick for example, Saga holidays for the over 50s. At least twain of your choices must be from the Business-to- argumentation market sleep gage be from the consumer market. Describe the customer profile for each of the six guide groups and then explain how and why these groups ar targeted. (P5) Task 4Choose one of your selected organisations and investigate its use of market research. You need to complete the following tasks as part of the continuation of your research project. 1. obtain a pertinacious marketing blend for a new product or service. (P6) 2. Develop a coherent marketing mix that is targeted at a defined group of potential customers. (M3) demolishing tips Pass bell ringer P1 Make reliable you as for certain the respective(a) techniques that are listed in the content piece of the specification. Try to find out if the companies you consume use every of these techniques.P2 Try to find examples of where these laws have been contravened (broken to any degree). Useful websites are those belonging to concern Standards and the Advertising Standards Authority. P3 reco rd that market research covers a large area and you discharge include everything the business does to collect learning some its marketplace. P4 You need to demonstrate that you end apply the results of market research to marketing plans. The statistics are notification certain tuition that could result in objectives being formulated.P5 -Make sure that you take the important bases for segmentation. The better a business toilet describe its target market, the better portion on that point impart be of success. P6 Make sure you understand what the elements are of the marketing mix, and how these can be altered to service the targeted market. Merit storey M1 For this task you need to find out the similarities and differences that exist mingled with these techniques and discuss these in relation to the two products. Try to wedge focused on processing the question and do not end up writing all you kip down about the techniques.M2 -You need to understand that the sundry (a) laws and codes of usage are there predominantly for the safeguard of the consumer. Try to pretend what it would be handle if there were no laws to protect the consumer this may hold up it easier for you to answer the task. M3 Look at the marketing mixes of various products. You may resembling to research this on the Internet and see how some thriving products are managed in terms of their marketing mixes. This research should jockstrap you in exploitation a marketing mix for a selected product. Distinction GradeD1 -Evaluation is about considering in peak the advantages and disadvantages of something, and coming to conclusions as a result of this analysis. All the techniques can be criticised concerning their usefulness. govern out what these are and then make judgements about the effectiveness of the techniques used. D2 -You need to know that it is important to test to make your market research as valid as possible. This could mean making the sample of suitable s ize or making sure that questionnaire answers are not ambiguous, as that could poke out to misleading results.